Creative Coaching

Unlock the potential

Creative Coaching is an effective method to align creative teams, build an innovative culture, and to unlock creative potential within a group or individual.

A Creative Coach (CC) focuses on improving group dynamics, unleash the potential of individuals and tangible work methods tailored to the specific needs of a team. The output of the team will not only improve, but it will transform into a learning experience that in turn builds momentum.

The impact of having a Creative Coach within an organisation or marketing department raises the level of innovation, entrepreneurship and problem solving from within, making it less vulnerable to change. It also helps to come up with more relevant ideas that are easier to implement, plus it builds culture.

We practice the 5-S methodology. By asking the right questions, we will get the correct answers which in turn will deliver the right solutions.


Phase 1. Situation

Understanding today

Examine the current situation by looking at needs, resources, level of ambition and potential pain points. This phase is often described as a discovery phase. Before moving on to the next phase, we will put a lot of emphases on defining a clear and measurable goal. Without it, we will not know if we have succeeded once we are done.


Phase 2. Symptoms

Gather evidence

Once we have a full overview of the situation, we can start looking at the consequences and define what needs to change? In this phase, we make sure we separate the symptoms from the problems so that we can work on the things that create the most significant change. Learning about the symptoms is very helpful to understand motivations, frustrations and potential conflict. Doing this, however, is easier said than done as most people and organisations tend to focus on solving the symptoms rather than the actual issues.


Phase 3. Source

Identifying the problem

We go to the root of the problem to fully understand and map out the challenges ahead. We use different methods to deconstruct the issue and to examine it from multiple angles and interests. Once the team is aligned we move on to phase four.


Phase 4. Shift

Build momentum

Once we know what the problem is and what’s causing it, we can start envisioning how we would want the situation to be. This phase is a mindset challenge as it forces the team to let go of pessimism and focus on opportunity. The shift in mentality is often quite clear once we get to this part of the coaching. It builds momentum and galvanises the team to perform better.


Phase 5. Solution

Create a better experience

This is the part where the magic happens. We get to work.