Strøm is a Danish organisation for electronic music, and it’s place within the culture. Each year they arrange a festival called Strøm Festival appreciated by the thousands. On different stages, clubs, ballrooms and churches the festival ignites the enthusiasts of the different genres of electronic music.
For Strøm Festival 2018, they collaborated with us to created an expansion of their already existing visual identity.
We wanted to explore what electronic music looks like.
We took a close look at the production side of electronic music and found visual cues in the interface of applications such as Ableton and Logic. From we created a visual language and aesthetics based on four different elements of electronic music. The lines, dots and shapes are interpretations of bass, vocals, volume, and noise.
