Approach

We develop creative solutions that work by sitting on the same side of the table as our client.

No agency can ever compete with a client’s insight into their own business, but it can help them utilize them fully. At Odd Society, we go beyond the traditional client/agency relationship by sitting on the same side of the table; we plug into each company we work with, sparking ideas and illuminating solutions. 

Our creative and strategic process is a curious exploration. Before any project, we like to ask questions –a lot of them– then listen to the things our clients say – and what they don’t. 

It’s important that we take the time to get to know our client, so we can dissect the challenge and solve the underlying problem at its core. After this, we employ an approach that’s reminiscent of design thinking, creating a solution that’s functional and relatable from something intellectual and complex.

We go beyond collaboration and become an extension of our client, offering the same creative strength of a large agency but with unparalleled agility and efficiency, while honouring the nuance of the brand.

BRAND DESIGN

We make brands personal through strategic design that understands how culture, purpose and aesthetics make people think and feel. 

We take something intellectual, complex and intangible, and turn it into something functional, relatable and beloved.

BRAND STRATEGY

Strategy is a fundamental ingredient in building creativity with value. Without it, creative ideas can quickly become banal storytelling, but with a strategic base, you can arch your creative bow higher.  

Our strategic approach solves the core of a problem, rather than the symptoms it creates.

BRAND CULTURE

A brand is a sum of its parts: its values, its purpose, and the people who share them. When these are cohesive, they communicate at every touchpoint – far beyond visual design. We build brands from the inside out and cultivate brand culture through workshops and coaching, creating teams who are proud of their employer and transform customers into ambassadors in turn.

SERVICES

  • Art Direction
  • Brand Strategy
  • Brand Development
  • Communication Design
  • Content Production
  • Creative Direction
  • Digital Design
  • Leadership and performance coaching
  • Marketing research
  • Retail and space design