The Odd Society is a creative partner shaping brands through design, storytelling and culture — helping them build relevance, desire and long-term value.

Read More

Selected work

Sheraton Stockholm entered a new chapter in 2025, with The Odd Society helping shape the transformation by reimagining the visual identity through a Scandinavian lens and developing the brand concept Redefining the Essence of Hospitality.

Our content team produced an entirely new suite of imagery for the hotel, and as we move into 2026, we’ll continue to lead strategic advisory, creative direction and content production, from concepts and art direction to social media management, ensuring the brand feels just as considered online as it does within the hotel itself.

Hotel Venders Copenhagen is a unique destination for guests seeking an immersive experience in the heart of Copenhagen. We developed the naming, branding, and interior design of the entire hotel, making it our first project where we crafted the whole experience. In collaboration with Oslo Deco, we created a space that embodies a strong and distinctive identity.

LÅNGMYRE VINERI is a winery on the island of Gotland, where Italian knowledge meets Swedish awareness. We designed their bottles with microscopic precision. The visual element on the label is photographed cross-sections from their vines – telling the story of full transparency into their organic farming.

We have helped many senior leaders become even better. Our expert-led talks and courses in leadership, concept development, and change management are designed for today’s senior leaders and managers. We regularly lecture at companies, organizations and the top communication and business schools all over the Nordics.

We created the new logo and visual identity of Billund Aquaculture Norway when they changed their name to VAQ. They supply Recirculating Aquaculture Systems (RAS) with fish welfare, water quality, ease of operation, and quality in focus.

NORDIC HOTELS & RESORTS is a collection of hotels and resorts for the guest who seeks a unique experience, be it for business or leisure. Each hotel strives towards a clear brand image and a strong, independent identity. We created their visual identity.

GANT is an American Swedish clothing brand, and they came to us when it was time to create their new Pride Campaign. The concept is a celebration of generations and pays homage to the ones who came before us—The Pioneers of Change.

See project

VERDENS KULESTE DAG (The Worlds Funniest Day) is a one-day event, which attracts tens of thousands of visitors each year. We are responsible for the overall design, art direction and communication of the festival. Each year we collaborate with talented illustrators to make the different activities come to life. Last year we had the pleasure of working with the talented Jon Arne Berg (byHands).

ELIXIR COSMECEUTICALS and The Odd Society have developed a long-lasting relationship, that over time have resulted in increased sales, more significant market share and stronger brand awareness. Our work with them includes brand strategy, growth strategy, product design, webdesign and communication assets.

ISTID is one of Copenhagen’s most famous ice cream shops, and the brand has been around for about six years. Their speciality is nitrogen frozen organic ice cream, all organic, of course. We designed their retail experience – from seating solutions, decor, furniture, to counter, menus and facade.

See project

RÅ ORGANIC SKINCARE  is a skin care line produced on the rugged, weather-beaten west coast of Norway. We created a powerful new concept and a visual identity for the brand including a new logo, product naming, packaging and overall branding. Photo: ANTI

New identity and website for Nord Collection – a Copenhagen-based hospitality company focused on automated hotel experiences. The warm color palette is inspired by the orange-tinted bricks synonymous with the city’s architecture.