About us

The Odd Society is a pan-Scandinavian creative and strategic studio.

A boutique studio built on senior-level thinking and high craft — from concept to execution and production.

We partner with brands across industries, driven by curiosity and a deep dive into every context we work within, from clients to building our own brands.

With the launch of PLY SKIN in 2024, we gained first-hand experience as brand owners, strengthening our understanding of brand building from the inside out.

Our team

Jone Fjellstad, Creative Director at The Odd Society, is a Norwegian graphic designer with more than 15 years of experience across identities, environments, digital experiences and packaging. His background from leading Oslo agencies informs a hands-on and highly considered approach to creative direction.

Christopher Waldekrantz is our Business Director and a Swedish creative strategist with experience spanning both client and agency roles. He brings strategic depth and versatility to the studio, and regularly lectures at leading communication and business schools across the Nordics and Europe. Alongside his strategic work, Christopher collaborates with companies on tailored leadership programs shaping the future of leadership.

André Fredheim is a content producer whose work spans film, photography and editing. With a strong creative instinct and a hands-on approach, he brings ideas to life from concept to final execution, adding energy, momentum and joy to every stage of the process.

Illustration by Magnus Voll Mathiassen (byHands)