Nordic Hotels & Resorts is a collection of hotels and resorts for the guest who seeks a unique experience, be it for business or leisure. Each hotel strives towards a clear brand image and a strong, independent identity.
The brief was to update their visual identity and keep the letter “N” as it has become a well-known symbol within the Scandinavian hotel industry.
We ended up with a new take of the letter based on geometric shapes that lends themselves well to visual communication assets such as posters and website.
The website was designed by us to function as a platform for hotel exploration. Showcasing their range of hotels while at the same time maintaining their individual expression and branding.