The Odd Society is a new kind of creative partner that helps brands increase revenue, awareness and build stronger relationships with people. We do this through design, strategy, and by shaping culture.

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Selected work

LÅNGMYRE VINERI is a winery on the island of Gotland, where Italian knowledge meets Swedish awareness. We designed their bottles with microscopic precision. The visual element on the label is photographed cross-sections from their vines – telling the story of full transparency into their organic farming.

Camp Maverick, Nordic Hotels & Resorts’ professional development program, designed and facilitated by us. A maverick is a person who thinks and acts independently. Aimed at senior managers within the company, Camp Maverick is an intense crash course for employees with the will and drive to become General Managers at their hotels. During ten months, the candidates are trained in Design Thinking, Leadership, Operations, Finance, and Strategic Planning. The goal? Finding the leaders of tomorrow.

We created the new logo and visual identity of Billund Aquaculture Norway when they changed their name to VAQ. They supply Recirculating Aquaculture Systems (RAS) with fish welfare, water quality, ease of operation, and quality in focus.

NORDIC HOTELS & RESORTS is a collection of hotels and resorts for the guest who seeks a unique experience, be it for business or leisure. Each hotel strives towards a clear brand image and a strong, independent identity. We created their visual identity.

GANT is an American Swedish clothing brand, and they came to us when it was time to create their new Pride Campaign. The concept is a celebration of generations and pays homage to the ones who came before us—The Pioneers of Change.

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VERDENS KULESTE DAG (The Worlds Funniest Day) is a one-day event, which attracts tens of thousands of visitors each year. We are responsible for the overall design, art direction and communication of the festival. Each year we collaborate with talented illustrators to make the different activities come to life. Last year we had the pleasure of working with the talented Jon Arne Berg (byHands).

ELIXIR COSMECEUTICALS and The Odd Society have developed a long-lasting relationship, that over time have resulted in increased sales, more significant market share and stronger brand awareness. Our work with them includes brand strategy, growth strategy, product design, webdesign and communication assets.

ISTID is one of Copenhagen’s most famous ice cream shops, and the brand has been around for about six years. Their speciality is nitrogen frozen organic ice cream, all organic, of course. We designed their retail experience – from seating solutions, decor, furniture, to counter, menus and facade.

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RÅ ORGANIC SKINCARE  is a skin care line produced on the rugged, weather-beaten west coast of Norway. We created a powerful new concept and a visual identity for the brand including a new logo, product naming, packaging and overall branding. Photo: ANTI

New identity and website for Nord Collection – a Copenhagen-based hospitality company focused on automated hotel experiences. The warm color palette is inspired by the orange-tinted bricks synonymous with the city’s architecture.